THE SCOPE

GetW's first-ever NIL campaign featuring 6 high-profile college athletes across multiple sports, delivering 18 pieces of content to further launch the brand's entry into the college athlete marketing space.

THE PROBLEM

Challenge: GetW wanted to break into the NIL space but faced significant barriers to entry:

• Risk management: High stakes with their first campaign - needed to ensure authentic content that resonated with their target audience without feeling forced or inauthentic

• Athlete identification: Didn't know which athletes aligned with their brand values and would deliver genuine engagement

• Logistical complexity: Managing 6 athletes across different schools, sports and schedules while maintaining brand consistency

• ROI uncertainty: No benchmark for success - needed measurable results to justify investment in NIL marketing

THE SOLUTION

Press Upload delivered a full-service NIL campaign that removed all barriers to entry:

1. Strategic Athlete Selection

• Identified and secured 6 of NIL's biggest athletes who authentically aligned with GetW's brand

• Ensured diverse representation across sports to maximize reach and audience engagement

2. End-to-End Campaign Management

• Handled all athlete negotiations, contracts, communication and campaign creativity

• Coordinated content creation across 6 different athletes with varying schedules and locations

• Managed timelines to ensure seamless execution

3. Content Creation & Amplification

• Delivered 18 high-quality pieces of content across athlete channels

• Press Upload created custom graphics to amplify campaign visibility and maintain brand consistency

• Developed content strategy that balanced athlete authenticity with brand messaging

4. Measurable Results

• Generated 115K total views across all campaign content

• Delivered widespread visibility for GetW "Chainsaw" launch

• Created proven framework for future NIL campaigns

THE OUTCOME

GetW successfully launched their NIL marketing strategy, leveraging Press Upload's expertise to:

• De-risk their first campaign through professional athlete management

• Achieve significant reach (115K views) validating NIL as a viable marketing channel

• Establish credibility in the college sports space through partnerships with top-tier athletes

• Build a repeatable model for future NIL campaigns

The result: A successful proof-of-concept that demonstrated the power of NIL partnerships for GetW, with Press Upload handling every aspect from athlete selection to content amplification.